The Challenge
The American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967, is the leading professional organization of plastic surgeons certified by the American Board of Plastic Surgery who specialize in cosmetic plastic surgery. With over 2,600 members in the U.S., Canada, and many other countries, ASAPS is at the forefront of innovation in aesthetic plastic surgery around the world.
The mission of the American Society for Aesthetic Plastic Surgery includes medical education, public education and patient advocacy.
ASAPS was interested in building a comprehensive mobile platform to educate plastic surgery residents in the field of aesthetic (cosmetic) surgery. The Society already had a branded version of the AnzuMedical ™ platform they called RADAR (Readily Available Digital Aesthetic Resource). They now wanted to extend a version of this product to the residents-in-training, providing them the ultimate aesthetic educational product.
ASAPS had very specific requirements:
- One application (RADAR) for both their members and residents.
- A single login allowing the user to enter two completely separate communities based on their credentials (member vs resident)
- Separate discussion forums for residents and members
- Unique and shared content between the groups
- Cross publication between groups
- The ability to have unique features for each group
These capabilities provided several major advantages for the organization:
- A vehicle for smooth transition from residency to ASAPS membership by providing a single application to access
- A simple means to publish between groups and to allow unique content and features to be available